Before you share a property story

Begin with the property facts

Before making a report or video, check the address, asking price, rooms, floor area, and listing status against the source available to you. A beautifully presented error is still an error. If a detail is uncertain, leave it out or describe the uncertainty clearly.

A photo can suggest how a space feels. It cannot establish a renovation date, permitted use, school assignment, or investment return. Avoid adding those claims unless you have an appropriate source.

Add the perspective that makes the shortlist useful

A good recommendation connects the home to a stated preference: the room count, layout, outdoor space, or location the client asked about. Keep observations separate from opinions. Instead of calling a home perfect, explain the specific feature worth discussing.

In Keystory, a branded shortlist brings saved homes into a presentation you can share. Keep your contact details and branding up to date so the recipient knows who prepared it.

Watch and listen before publishing

Play the full video, including its final frame. Check names and addresses in the narration and captions. Look for unexpected crops or movement that could misrepresent a room. Listen for pronunciation and pacing, especially when switching languages.

English and Chinese versions both deserve a review. A translated description should preserve the source facts without adding stronger promises.

Make the next conversation easy

Send a clear introduction with the link: which homes are included and what feedback would help. Keep private client notes out of public-facing material. A link can be forwarded, so review it as a recipient would see it.

See Keystory’s product page for the current content workflow.